We've already looked at the hype from 1913, but it is useful to note that the hype is stepped up a notch in this ad. Burgess is not just the favorite of children, his feature is "THE GREATEST NEWSPAPER FEATURE now running in any paper." Adults, too, are committed readers in search of their daily fix. They too, will be hooked, if they start reading, the Globe suggests.
And this would be good for Globe subscription numbers.
Next: The Kansas City Star unveils the first Bedtime Stories Club